Growth of Asian Market

Since from the middle of 2011, Asia was the front and foremost region in the world that have many number of millionaires (3.37 million millionaires, representing 30.4% of the number of millionaires in the world) with a growth of more than 20% in four or five years. They have a total wealth of 10 700 billion that is 25.5% of the overall wealth of millionaires in the world.

 In a market asset management generally quite gloomy figure of Asia is essential for growth for the major international private banks. In the longer term, the Asian continent is undoubtedly the one that produces the most wealth and hence the most millionaires. According to industry professionals, the rapid growth of wealth is expected to continue at a rate of more than 12 to 15% over the next 5 years. To successfully lead the conquest of this Eldorado gold, banks need to understand the specificity of this market.

 They must also define a profitable business model focused on customer segmentation adapted. Finally, they must analyze their strengths and weaknesses in the region to determine how to implement cost. On the one hand the onshore market, with millionaires Asian (Chinese, Indians) who made their fortune because of the considerable economic development in the region in recent past. This market is doubly exciting because at the growing number of millionaires adds their current low supported by private banks (only 20% of Asian millionaires are entrusted to private banks). To conquer the market is considerable. On the other hand the offshore market, with a clientele composed of customers in Europe, America and the Middle East who wish to outsource all or part of their holdings to access attractive Asian markets or to enjoy banking regulations and tax more conciliatory in this part of the world. For this reason Singapore is poised to dethrone Switzerland in her role as a global financial center offshore.