The Origin of Great Recession Part.II

While exports of European companies were able to maintain their share of 17% of the global market since 2000, from their American rivals fell 17% to 11% over the same period. The element that is reflected in the very healthy trade balance of Europe. Of the 100 largest multinationals in the world, the EU has raised its share from 57 to 61 between 1991 and 2009. Conversely, of 26, the U.S. does boast more than 19. The key to this success: the European companies were the most highly globalized, their share of sales outside the EU up 39% against 30% for the United States.


In terms of production, American superiority is another myth. Between 1995 and 2005, if the data are attuned to replicate differences in economic cycles, trend efficiency growth in the euro area is slightly more than the U.S., said Kevin Daly, an economist at Goldman Sachs N, 2010.Concernant in undersized and intermediate enterprises, as their productivity is comparable to those of the New Continent. And their rate of globalization is very high, as the share of their sales abroad often reaches 80%. Especially, their degree of innovation is actually much higher: most industrial innovations of the last decade has occurred in Europe, while they have virtually disappeared from the U.S., where the focus is almost exclusively on technological innovation (Apple, Google, Facebook).

In addition, countless industrial producers of niche and major automakers and high-speed trains (Renault, Fiat, Volkswagen, Alstom) are European, and now dominate the trade with the emerging giants (Brazil, Russia, India, China).

The Origin of Great Recession Part.I

The origin of the "Great Recession" World 2008 - 2009, there is a drift of American finance practices resulting from the dismantling in the 1980s, dozens of laws protecting savings, followed an unprecedented collapse of ethical standards and minimum care in the world of banks and businesses. These developments have led to a culture of excessive leverage and the institutionalized cheating accountant who has infected the global financial system public and private, only too happy to expose himself, but too ill-prepared to extricate them. Despite this, the United States remains more than ever seen as the yardstick of economic success and financial Europe is declared the loser in all competitions. That of the currency and interest rate policy, that of economic growth, the hourly productivity, wage levels and labor market reforms, the fiscal discipline. And when the U.S. subprime crisis erupted, is actually Europe that has suffered most, because it undertakes to settle all problems with printing money.

This obvious bias was reflected in the outperformance of the Dow Jones U.S. index relative to the European index Euro Stoxx 50 between 2003 and today, the market penalizes the more conservative policies that emphasize the long term. But again, the myth trumps reality. The commonplace on U.S. growth is inhibited by greater numbers. On the one hand, GDP per capita grew slightly more European than the United States since 2000. On the other hand, European companies are more competitive in many ways, than their American counterparts. Recall that according to the World Economic Forum on the 20 most competitive economies in the world, 12 are européennes12 (7 of which use the euro).