Asia as a whole is the heaven for the future of luxury industries more than ever. According to the economist’s views the economic crisis has little effect in the luxury industry throughout the world. For one simple reason: in the crisis, the poor get poorer, but the rich get richer, and the consumption of products they love increases because they have more resources to buy them, while general consumption stagnates or declines.
In Europe, sales of luxury goods is expected to increase by more than 6% in 2013, while overall consumption stagnates, the United States will increase by more than 9% worldwide, 10% alone in Asia, excluding China and Japan, the increase in the sale of luxury goods is expected to be 15% and China at 20%, well beyond the expected GDP growth of 7%.
This amazing forecast of 20% growth for luxury goods in China was announced on June 11 in Hong Kong by an luxury goods analyst at HSBC bank, in a speech entitled "The influence of China emerging market for luxury goods in Asia, "the French Chamber of Commerce in Hong Kong. Asia, excluding China and Japan, is currently the site of half the growth of sales of luxury goods in the world. The Chinese take an even more important in this area. 75% of revenues from the sale of luxury goods in Hong Kong and Macau are made by mainland Chinese. They are more likely to make the trip to Hong Kong and Macao, as well as Taiwan and Singapore, where they buy luxury goods.
When a Chinese travel abroad, he spends an average of 875 Euros in products like branded watches and wine for men, jewelry and readymade garments for women.. No doubt he will reckon with the effect of campaigns by the Chinese authorities against corruption and for a lifestyle of modest appearance. But it seems that for the time being, this effect is limited to only a little lower the price level of goods bought - a watch 4 000 and not more than 10 000 - and especially to moderate the exhibition luxury. The affluent Chinese still want luxury, but a more discreet luxury.
To say that the Europe has its part to play in this game and she plays so well. It is further necessary that the luxury industries are not disabled by retaliation against the Customs anti-dumping measures against Chinese solar panels.
