Mobile Payments Spurts Up, Apple Seems to Lost the Plot

People are taking up the mobile payment platforms whole heartedly rather than being extremely concerned in the recent times. An Accenture survey brought out some interesting facts which show that 40 percent of the North American consumers are actively using the Smartphones to make a payment at merchant location. Furthermore the 60 percent consumers who had kept themselves aloof from the mobile payment cited mainly security worries and privacy concerns. But still they show a tendency towards using it once these issues are sorted out.

Payment Technologies Improvement Is Demanded By Consumers

This survey also pointed out that the consumers are embracing the alternative forms of payments as they are quicker and much swifter than the traditional banking methods. Banks are quite sceptic about it and they are paying their keen interest on further developments. The payment technologies are expected to continue to evolve in coming times and the financial intuitions would be required to upgrade their middle and back-office systems in order to supports the customer demands for faster and more real time digital payments. It is the consumers who are driving the changes in the payments and the institutions have to adapt o fulfil their needs.

Apple Pay Promises To Provide Better Services

The Apple made biggest shake up in mobile based payment platform when it announced its feature rich payments system, tentatively titled Apple Pay. This NFC compatible system would allow the users with iPhone 6 and 6 Plus to make payments over 200,000 retail locations in the United States. Apple boasts a number of features which is expected to eliminate the consumers top mobile payments concerns.

Apple Gets a Jolt from MCX

MCX is a consortium of over 70 of the largest retailers in the United States which had came up with their own version of mobile wallet called ‘Current C’. These merchants have a huge clout and they are control in one in five retail dollars spent in the US stores. Furthermore they had also announced that they would be accepting the Apple Pay in their stores.

Consumers Sticks With Major Card Providers

This survey has also pointed out toward the trend of sticking up with the established and trusted credit card companies such as Visa, MasterCard and Amex which stands at 72 percent. Another 70 percent has said that they use PayPal as an alternative. 79 percent mobile users who find discounts and coupons based on their past purchases find it attractive. 29 percent had affirmed that they are willing to be tracked but only by trusted merchants.

Millennials are driving the changes in the mobile payments systems. They come from the age group of 18-34 and they are actively using mobile wallets. Report suggests that 30 percent of them are eager to try out wearables as a payment device, 29 percent of them uses PayPal at least weekly and 13 percent use digital currencies today. Apple Pay has a unique ability to change the consumer behaviour on a larger scale but their efforts would be based on satisfying the millennial first, if they wish to win over other competitors.

New payment methods, to configure market Part.II

Deregulation also imposed with the SEPA will work no doubt for these new products, improving competition and market dynamics. However Europe's payments, particularly heterogeneous, certainly will offer a unique business model and transposed from one country to another.

The payments market is evolving towards a model driven "co-distribution". For credit institutions, historical market leaders, the challenge is to partner with as soon as new entrants, suppliers of innovative materials. This is not only to respond to the risk of decline in the volume of commissions received, but also to offer their business customers innovative and robust solutions, and this, as soon as possible to maintain their market share. The players in the consumer credit will also fit on their revolving credit card.

Sites are consistent adaptation to provide both a business perspective (definition of responsibilities, risk management, targeting policies and pricing ...) as a point of view of information systems (changing production tools and CRM, electronic banking trade flows with partners, upgrade repositories ...) The needs are also important to provide training in the branch networks, to spread the new methods of marketing and loyalty.

Finally, the area of payment being in a phase of great change, both in terms of regulation or in terms of new offerings / technologies, some players have an attitude rather than "defensive" (including banks ...) while others may adopt a logic "offensive" to take advantage of this window of opportunity to enter the market. In all cases, regardless of the type of actor, it's being played today that the reconfiguration of the market tomorrow.

New payment methods, to configure market Part.I

There are innovative ways of payments in the market. The payment of the future just around the corner: NFC mobile phones, TPE biometric or contactless cards etc. Given the diversity of solutions, potential entrants and business models possible,

In the United States and Great Britain, stores now offer the ability to adjust by putting his finger on a biometric TPE. This device allows in particular reducing the rate of commissions charged to merchants by offering an alternative to traditional electronic payment networks (MasterCard, Visa, Amex ...). A single operator manages all the activities: Registration and scanning fingerprints, food bases CRM containing biometric markers, center management authorizations and payment instructions via electronic checks.

Asia is basically the payment by mobile phone that has developed. These are the operators themselves who are behind this revolution, like NTT, Do Como - the first Japanese operator - which now has a banking license.

Other supports innovative payments, already launched or still in study, will also put in place: contactless payment card, bank transfer by SMS, prepaid bank cards, biometric payment online ...

In Europe, experience "laboratories" abound, but no business model seems to be finalized at this point. Bids still need to mature to provide an appropriate policy mix in terms of palatability and customer profitability, particularly in arbitrating on the following:

* Choice of media and associated technologies: NFC mobile phone (with card integrated or not with the SIM card), biometric POS, RFID card reading (with or without chip), USB drives to borrow for online payments ...
* Types of payments and services available: electronic wallet, bank account debit (backed or not network card), revolving credit line, transfer, various insurances ...
* Partners in the presence and role distribution business (distribution, retention, risk management, billing and collection ...): banks, telecom operators and MVNOs, biometrics specialists, retail signs, payment networks, card manufacturers and chips, cards and managers authorization centers ...

Online Payments Security Part. III

Banks are not the only one to offer new payment solutions. Weneo, an adapted version of the online payment inherited "Moneo" offers a USB key that stores electronic money units, to make secure purchases of small amounts (below 30 €) on the internet without disclosing their bank details.

The market for trusted third party also whets the appetite. The historical actor PayPal (credit institution licensed in Luxembourg, for its European operations) is now challenged by Google Checkout (ELMI registered in the United Kingdom). In France there are also some establishments such as payment or Limonetik Cards-Off, which is also responsible for completing the transaction by credit card instead of the merchant site. The buyer did not then enter their bank details to the merchant site.

Also there are companies like Secuvad offering integrated solutions to secure payments (fraud detection real-time scoring and historical bases), but these solutions if they protect traders, does not protect the buyer himself.

The surprise could come from so many;  Buyst, authorized payment institution recently created by Orange,  SFR, Bouygues Telecom and Atos Origin, surfing the development of Smartphone and offering both secure payments m-commerce and e-commerce via the mobile phone.

It is unclear whether these new entrants will have hard time to major banks in the field of online payments. Still, they are laboratories of innovation than traditional banks must watch closely.

Online Payments Security Part. II

The strong authentication devices: 3D Secure e-Card ...

Thus, in order to identify the owners of cards, but also and especially to strengthen the security of online payments, some banks have introduced single-use maps (such as e-Carte Bleue) from 2002. Electronic clone a credit card, they provide a single use code generated by the user on the site of his bank card from her real. Once payment is made with this code, it is no longer usable for any other purchases. But this type of solution prolongs the act of buying and makes it less suitable for repeated payments of small amounts (news article, listening to the unit ...). It also represents a considerable cost both to the bank and for the user, and has been poorly received by the public.

Therefore, some banks have decided to implement the system in 2008 "3D Secure". Any buyer must take on a secure page on the bank a secret code known only to him, as well as authenticating the cardholder. The debate remains about the nature of this code. Used to launch 3DS, date of birth as the user PIN is gradually put aside in favor of an SMS sent by the bank, the most popular solution among Internet users, or a code transmitted by a "token “.  It remains to weigh the cost of these solutions, which can range from 0.5 to over 10 € per cardholder per year.

Unfortunately, this system proved to be confusing in practice much more than expected to the Internet. Very little communication was made to holders of cards, whether through banks or online shopping sites, most buyers were confused and even frightened at the appearance of a separate page asking them for such as their date of birth, and that at the most critical of the act of purchase: payment. Many of them have therefore preferred to abandon their purchases for fear of attempted fraud or phishing ... Consequently; a large number of sites selling online immediately contacted their banks to exit the 3D Secure system, after finding a reduction in sales volume up to 20%.

The challenge is therefore to secure adequate payments to deter fraudsters, without complicating the process of payment and impacting end of the chain volume of sales.

Online Payments Security Part. I

The credit card is by far the payment method preferred by two third of the people in the world by using the Internet regularly to access their purchases directly on the Internet. But it is also the use of the card that is increasingly threatened by fraud. Indeed, the total amount of fraudulent transactions on the Internet is growing much larger than the amount of fraud carried out by other channels (using a stolen use card number to purchase by mail order over the phone etc.).

This observation, which is not new, had led banks and systems vendors to offer more secure during the 2000s. The generalization of SSL (Secure Socket Layer) has limited the flight card numbers during data transfers between bank buyer, seller, and their respective banks. Adding a cipher text security "arbitrary" helped to stem the proliferation of generating fraudulent card numbers with valid 16 digits (which follow a very specific algorithm). Sellers have also limited the storage of this information in their databases, to prevent intrusion attempts in their massive e-commerce platforms. Finally, the payment terminal are masking a part of the card number on the invoice slips and allows the payer to introduce its own map without intervention by the cashier, which limits data retrieval via the retail channel. But other fraud techniques have over taken it.

The major risk lies in failure to identify the buyer as the rightful holder of the card that is a strong authentication. It leaves the door open to other techniques for recovering the coordinates, such as "phishing" (to believe that a cardholder is for an interlocutor trusted by mail or through a fake website) particularly popular in recent years.

Certainly, if the buyer is not the rightful holder, then the genuine holder may challenge the transaction as the law allows it and then be reimbursed free of transaction amount. But this leads to increasing costs for banks and continues to fuel some psychological barriers among potential users of e-commerce.