Thursday, July 21, 2011

The Origin of Great Recession Part.II


While exports of European companies were able to maintain their share of 17% of the global market since 2000, from their American rivals fell 17% to 11% over the same period. The element that is reflected in the very healthy trade balance of Europe. Of the 100 largest multinationals in the world, the EU has raised its share from 57 to 61 between 1991 and 2009. Conversely, of 26, the U.S. does boast more than 19. The key to this success: the European companies were the most highly globalized, their share of sales outside the EU up 39% against 30% for the United States.


In terms of production, American superiority is another myth. Between 1995 and 2005, if the data are attuned to replicate differences in economic cycles, trend efficiency growth in the euro area is slightly more than the U.S., said Kevin Daly, an economist at Goldman Sachs N, 2010.Concernant in undersized and intermediate enterprises, as their productivity is comparable to those of the New Continent. And their rate of globalization is very high, as the share of their sales abroad often reaches 80%. Especially, their degree of innovation is actually much higher: most industrial innovations of the last decade has occurred in Europe, while they have virtually disappeared from the U.S., where the focus is almost exclusively on technological innovation (Apple, Google, Facebook).

In addition, countless industrial producers of niche and major automakers and high-speed trains (Renault, Fiat, Volkswagen, Alstom) are European, and now dominate the trade with the emerging giants (Brazil, Russia, India, China).

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