Fight Against Money Laundering

The international community has placed first among its priorities the fight against money laundering and the financing of terrorism. The 3rd Money Laundering Directive, published October 26, 2005 in the Journal. Official European Union must be transposed into national law by 15 December 2007. Repealing the previous guidelines, it represents an opportunity to clarify the text, and seeks to strengthen international cooperation and to transpose the new forty FATF recommendations.

The third directive has several developments in four major areas: the scope, due diligence and reporting, and enforcement. A considerable broadening of the scope of the declaration of suspicion ...
The scope of the crackdown, which covered the laundering of proceeds of crime, is now extended to offenses classified as "serious" fraud (especially taxes), corruption, and especially the financing of terrorism offenses and exposing them to a sentence of imprisonment exceeding one year. These last two points are particularly sensitive:

* One hand, terrorist financing differs from money in two aspects: it is usually based on a darkening own money, and it is not the source is at issue, but the destination of the funds (often low);
* On the other hand, if the French legislation does not change, the new definition of the offense would expand the scope of all economic and financial crimes, which would lead to increase reports of suspicious and blocking and Tracking.

Goldman Sachs implicated in the scandal of foreclosures

The U.S. Federal Reserve (FED), Central Bank of the United States said Thursday it planned http://www.blogger.com/img/blank.gifto impose a fine on the U.S. bank Goldman Sachs for "malpractice" of its subsidiary, Litton Loan Servicing. The scandal of foreclosures has not finished talking to him ...

Even if Goldman Sachs has sold Monday the company involved in a huge scandal, however, the Fed has insisted that the bank "will be responsible for payment" of any fine inflicted by the Fed. In April, US regulators have reminded fourteen U.S. financial groups involved in the scandal, including Bank of America, Citibank, JPMorgan Chase, PNC and Wells Fargo, and a subsidiary of the insurer MetLife and British bank HSBC. But include Goldman Sachs at that time. But now, the Fed believes that Litton has made him as guilty of "negligence", "malpractice" and other "misconduct".

The scandal erupted late foreclosures in September 2010, driven by the controversy over the signatures so-called "robo signing" (acceptance almost to the chain of files without any real data verification) situation that led Bank of America, JP Morgan Chase and Ally Financial to suspend their proceedings.

Recall that the number of foreclosures implemented by banks in the United States reached a new record in August 2010. Financial institutions seeking so to "catch up" accumulated in the processing of cases in mortgage trouble. Banks seized 95 364 units during this period, exceeding 2% the previous record set in May The number of entry procedures performed had increased by 3% over one month and 25% in annual slippery.

In an attempt to redress the balance, the Fed imposed Thursday at Goldman Sachs to conduct an independent audit of all procedures that were being seized in Litton in 2009 or 2010 to determine the amount of financial damage caused to the borrowers.

Advertising Phenomenon of Banks-2

In addition to information about banking services offered, the campaign is primarily aimed at reconciling the public with a bank somewhat tumultuous past. The thrust of this campaign is the proximity to the client, which is accentuated by the presence of personalities that can relate to the public.

This campaign LCL echoes the concept of advertising sagas very popular with banks and has been for several years as the saga animal or the saga of popular songs. The heart of this strategy is the repetition of messages for the purpose of funding through the public ownership of the characteristics of the saga. Indeed, more than a product, banks sell a brand. The sagas advertising contribute to highlight the image of banks by creating an emotional connection, whether emotional or humorous, with the public.


If households are still the main targets of advertising campaigns for retail banks, however, there is an interest of more and stronger for the youth market, which results in the development of many advertisements. This is the case, for example, BNP Paribas, which has appealed to actors Eric and Ramzy, with its campaign focused on "helping hand". This solicitation is mainly due to the potential in the medium - long-term youth, namely 16-25 years. Indeed, it is at this age that form the first major projects (driver's license, first home ...), all of the credit for the development. The main objective is to develop a relationship over time. However, because of extreme competition, the conquest of the young results in a real war of marketing, resulting in intense communication plans and the introduction of banking products more innovative.


If we can hardly imagine today the end of the bank advertising on traditional media (television, press, radio ...), new media technologies encourage banks to renew their strategy. By winning the French advertising landscape, the Net is very popular among retail banks. Indeed, the Web has attracted over the past five years more than 10% of investment banks and retail are among the first sectors in terms of advertising presence online. The Net is also the location of new innovations in communication as demonstrated by example the concept "If I were a banker" launched by Credit Mutual and allowing the public to issue directly, via a dedicated website, needs in terms of banking services. These new approaches, focusing mainly on the interaction client / bank, pose new challenges to communication faced by banking groups. Moreover, some entities not known to the general public, such as establishments for the management of debt, have understood this opportunity offered by Internet to talk about them. Similarly banks "soft" as ING Direct or credit specialists online as Cofidis continue to develop their advertising strategy and sponsorship on the Web, demonstrate once again the health of the channel and its emergence.

Advertising Phenomenon of Banks -1

In the advertising landscape, banks dominate. Indeed, because of their presence in all media and advertising media (television, press, posters ...) and hand their budgets sometimes amounting to several million Euros per year, banks are in the top tier of producers of advertising. It is from the 20s that the general public discovered the range of banking services. Over the century, all media were used; press on television through partnerships and sponsorships, banks have always attached great importance to its communication. Icons and concepts have been developed: the client advisor, trust, sharing, listening, innovation, the future ... and money. The constant development of advertising bank is due to the specificity of the activity: the product involved is money, so everyone is potentially a target. However, this specificity of activity produces the following observation: advertising bank has always faced the problem of cultural approach to money, enough about taboo in our society. There are thus paradoxes in the communication of banks in that they sell money without ever actually saying that they are winning. Commenting on a sensitive issue, advertising bank has a special place in the world of communication.

If the bank relies on advertising all media platforms, we must admit that television occupies a special place because of the importance of the hearing. Very few and banking groups that do not use television advertising. However, if used widely, strategies can vary widely depending on the objectives and targets.

A television advertising campaign may be the main instrument in the overall strategy of a bank and LCL is currently the best example because since 2006 a campaign involving the stars of Cinema is to popularize the new name of the bank and to attract new clients.

Oil Prices On Rise

Oil prices rose sharply Monday in New York, boosted by buoyant equity markets. Wall Street has indeed been boosted during the day by publishing an indicator of consumption in the United States that the current level was satisfactory. On the New York Mercantile Exchange (Nymex), a barrel of "light sweet crude" for delivery in October had concluded the day at 87.27 dollars, up 1.90 dollars from Friday.

Markets remain driven by the president's speech to the U.S. central bank (Fed), Ben Bernanke delivered Friday that may foreshadow the development of new stimulus measures in the monetary policy meeting in September in which the duration was extended. The glow of optimism in the markets is observed following the announcement of a stronger than expected rebound in consumer spending of households, which rose 0.8% in July.

Also note that at present, the impact of Hurricane Irene in oil markets remains weak, no crude oil production being listed in the affected areas and no major disruption in supplies being to report.